PepsiCo to Co-present with VideoMining at Shopper Insights in Action Conference
Breakthrough video technology for tracking shopper behavior and demographics, integrating with basket and loyalty analytics, provides unprecedented visibility into entire shopping trips. It helps in developing in-depth understanding of the shopping process for each trip mission, loyalty group and demographics. These segment-specific insights, in turn, enable smarter shopper marketing and merchandising decisions for winning at retail. Examples will be presented on how Pepsico utilized the new in-store measurement and analytics platform in grocery and convenience channels.
About IIR: Shopper Insights in Action (SIA)
The most comprehensive event where champion retailers, esteemed brands & industry powerhouses unite to share their breakthrough research practices and actionable case studies for turning insights into winning strategies at retail. Shopper Insights in Action (SIA) will enable your organization to develop and apply differentiating insights across the business. Determine how to harmonize and integrate both internal and external data to support key analyses and decision-making; how to drive superior analytics across the whole enterprise; how to overcome the challenges of insufficient and inaccurate data; and how to become an insight-driven organization by embedding analytics into business processes. SIA is made possible through IIR.
Established in 1973, IIR is the world’s largest Human Capital Company with a global network of 45 businesses and 116 operating units. Every year, IIR works with hundreds of thousands of business executives providing them with knowledge and skills through training, conferences, seminars, e-Learning, blended solutions, exhibitions, consulting and mentoring. IIR owns the complete spectrum of an organization’s business knowledge and skills needs. IIR’s conferences address the areas of finance, marketing, design, insurance, pharmaceutical, manufacturing, and information technology.