How Are Shoppers Reacting to Endcap Displays?

VideoMining’s work in measuring shopper response to endcaps at retail through the use of its patented in-store shopper behavior measurment technology was singled out in a new essay posted this week on the Shopper Technology Institute website. The article called VideoMining “among the most advanced…research suppliers” in this field, and discussed findings from some of VideoMining’s research, including variances in endcap response by location in the store, products and offers displayed, and proximity to main aisle location.

To view the essay, click the link below:

How Are Shoppers Reacting to Endcap Displays?