CSP Daily News: 3 Ways to Ignite Roller-Grill Sales

January 5, 2017

CSP Daily News cited VideoMining research in a report on strategies to build roller-grill sales. While only 34% of shoppers who eye roller-grill items actually end up buying something, a well-developed roller-grill strategy can drive profit at c-stores.

There’s a moneymaker in your convenience store that just might be overlooked and underappreciated: the roller grill. But this dependable c-store staple is due for a makeover.

Just 34% of shoppers who eye roller-grill items actually end up buying something, according to VideoMining data compiled with surveillance video and sales data.

And yet there’s tremendous opportunity at the roller grill: Fifty-four percent of millennials say they’re likely to visit a c-store for prepared foods if roller-grill items are available, vs. 42% of total consumers, according to Technomic data. Plus, a whopping 81% of consumers who buy something from the roller grill go on to purchase other items.

So how can you make the most of the roller grill? By diversifying roller-grill offerings, keeping an eye on customization and stocking healthier items, the roller grill will be rolling out profits.

Read the full article here.