Video: Optimizing the Shopper Trip with Big Data on In-Store Behavior
VideoMining was once again thrilled to participate in this year’s Shopper Insights in Action Conference in Chicago last month. This year’s event again demonstrated the impact that insights research is having in our industry, with a variety of speakers from some of the world’s top manufacturers, retailers, and insights providers.
VideoMining was among these thought leaders, as CEO Rajeev Sharma and President of Client Solutions Priya Baboo presented a talk entitled, “Optimizing the Shopper Trip with Big Data on In-Store Behavior.” Their presentation demonstrated how new technology, including VideoMining’s video shopper tracking and analytics approach, is providing massive, scalable data on all aspects of in-store shopper behavior, in order to equip manufacturers and retailers with the tools and information needed to make the most of every shopper interaction.
If you missed the presentation, or just wanted to see it again, we have just posted the full video online. Simply click the image or link below to view: