VideoMining’s Youth Tobacco Buying Behavior Study Helps Prevent Underage Tobacco Sales
VideoMining, a trusted c-store industry analytics provider, is committed to helping retailers and manufacturers prevent underage tobacco sales.
We recently used our technology to conduct a study on the behavior of young shoppers in convenience stores across all tobacco categories. This study uncovered common patterns of behavior by both store associates and near-legal-age tobacco buyers to help evolve best practices and training material to help prevent illegal purchase of tobacco products.
The study was designed in consultation with subject-matter experts to help educate law enforcement, policy makers, retailers and manufacturers about youth tobacco purchase behavior. The study grouped tobacco shoppers into age ranges (18-27, 28-34, 35-49, 50-65, 66+) and studied the different behaviors of shoppers and store associates relating to these age groups.
Among the findings of the Youth Tobacco Buying Behavior Study was that there still is relatively low compliance on carding for young shoppers, as only 55% were carded. Stores with Scan ID systems actually had fewer shoppers get carded than stores without Scan ID systems. This could be due to cashiers not wanting to slow down the line by using the Scan ID device.
However, E-Vapor shoppers were carded much more often than Cigarette, Cigar or Smokeless shoppers. Cashiers were also more stringent on using Scan ID when available for E-Vapor shoppers. This shows that retailers are making an attempt to curb underage vaping as the industry and government are cracking down on this segment.
Younger shoppers spend less on Tobacco and the total store basket than older shoppers (true for every bracket through age 65), showing that youth Tobacco shoppers are not as valuable to the store as older shoppers.
The full study is part of VideoMining’s syndicated C-Store ShopperImpact (CSI) MegaStudy program and is available for purchase for law enforcement, policy makers, retailers and manufacturers looking to invest in their commitment to educating retailers how to prevent underage Tobacco sales. Contact us to learn more about the study methodology or to purchase the full report for your organization.