Revolutionary In-store Insights: Endcap Displays and the Shopper

VideoMining’s revolutionary in-store shopper behavior measurement approach has formed the basis of a white paper entitled Revolutionary In-Store Insights: Endcap Displays and the Shopper published by the Category Management Association.

The paper examines how VideoMining’s ability to see how millions of shoppers interact with Endcap displays in real stores is providing previously unavailable insights to both retailers and manufacturers that can be used to maximize the impact of display activity by optimizing display placement and assortment.

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