Tom Sullivan joined VideoMining Corporation as President today. He will rely on his veteran leadership in the industry to spearhead the company’s move into syndicated shopper metrics.

“We are very excited to have Tom on board, especially at a time when there is a strong industry need for creating standardized shopper metrics and solutions. He will also play a key role in our Grocery Shopper Insights (GSI-1) program that was launched last month,” said Rajeev Sharma, Founder and CEO of the leading provider of in-store marketing intelligence for retailers and consumer packaged goods manufacturers.

GSI-1 is a national syndicated program that will deploy VideoMining’s breakthrough in-store measurement and analytics technology in a carefully-selected sample of stores in 15 U.S. markets to analyze over 25 million grocery trips this year. The large behavioral data set, integrated with transaction data and attitudinal surveys, will provide unprecedented visibility into the path to purchase of shoppers and factors that impact purchase decisions.

Sullivan, whose resume includes 35 years of experience at research, consulting and consumer packaged goods companies, said, “I am excited to join VideoMining at a point when it is making a transformation to a provider of National syndicated shopper metrics.”

His most recent position was Vice President of Customer Development and Services, Nielsen In-Store, at the Nielsen Company. His background includes positions with Information Resources, Inc., Marketing Corporation of America, Colgate-Palmolive Company and Unilever.

Sullivan holds a B.S. in Marketing from the University of Connecticut.