VideoMining Corporation, the leading provider of in-store intelligence for retailers and consumer product manufacturers, is celebrating its 10th anniversary. The company utilizes its breakthrough in-store measurement platform to help its clients optimize their shopper marketing and merchandising strategies.

“We are pleased to have reached this milestone. While it is very satisfying to see our solution platform meet a critical industry need, we will continue to look for ways to improve our offering,” said Dr. Rajeev Sharma, Founder & CEO of VideoMining.

Retailers and manufacturers have relied on VideoMining for actionable insights about shopper behavior. For example, helping retailers improve the store layout or helping manufacturers understand the impact of a secondary display or a change in packaging.

“We help our clients see how shoppers are really responding to their marketing and merchandising strategies,” Dr. Sharma explained. “Understanding these responses can help match the needs of their target shoppers, and often even minor tweaks, such as moving a display by a few feet or adding new signage, can make a huge impact.”

The company has several syndicated programs in partnership with top retailers to deliver ongoing shopper insights. The company’s client list includes major consumer product manufacturers such as PepsiCo, Kraft, Kellogg’s, Anheuser-Busch InBev, Hershey Foods, Dr Pepper, Kimberly-Clark, Coca-Cola, Wrigley, General Mills, Nestle, Altria, ConAgra, Clorox, and Sara Lee.