VideoMining is pleased to announce the launch of a new web-based analytics tool called VideoMining Online. The new product will enable real-time access to a rich set of shopper metrics generated by VideoMining’s industry-leading measurement platform. The online tool will provide a means for retailers and consumer product manufacturers to analyze and monitor how shoppers respond to various marketing and merchandising strategies.

This announcement was made at the IIR Conference on Shopper Insights in Action in Chicago. “Timely access to our in-store measurement data will make the insights a lot more actionable.” said Dr. Rajeev Sharma, Founder and CEO of VideoMining, “This tool can revolutionize how retailers and CPGs incorporate shopper insights into their retail strategies. It empowers them to rapidly spot opportunities, test concepts and adapt their retail execution dynamically. We are very excited by the possibilities it opens for our clients.”

Automation in the process of generating shopper metrics from in-store video has made it possible to go far beyond the analysis of just sales data. VideoMining Online provides a multi-dimensional analytics framework where sales data is integrated with a suite of shopper metrics representing causal information on the purchase decision process. It thus greatly expands the scope of the analytics for optimizing all aspects of a retail strategy.

“The web-based tool puts the power to access and manipulate shopper data into the hands of practitioners,” said Emilio Schapira, Chief Software Architect of VideoMining. “It also makes it easy to share information so that multiple groups can collaborate on an ongoing basis. We expect the analytics to be a collaborative effort tied to rapid trials of retail strategies in response to real-time shopper insights. We truly believe this tool can help our clients win through a process of continuous feedback and improvement.”

VideoMining Online can be linked to any store with a deployment of VideoMining’s measurement platform. A handful of carefully chosen stores in a chain or a channel can provide statistically significant data for analytics since the platform measures the response of every shopper in those stores.

The new tool can also enhance the value of “test stores” used by clients to rapidly test and refine new marketing and merchandising concepts. The real-time feedback will provide the same advantages as a virtual reality simulation while greatly improving the chances of success through testing in a real retail environment.