Leveraging the tremendous in-store opportunity to reach a wider consumer audience requires effectively connecting with them through marketing stimuli. This requires a comprehensive understanding of shopper responses to various in-store stimuli to identify the most appealing ones. Fortunately, cutting-edge technology companies are collaborating with retailers to employ automated in-store measurement technologies for obtaining greater visibility into in-store shopper responses. This provides manufacturers with an in-depth understanding of shopper behavior that is crucial for developing successful shopper-centric marketing strategies.

This talk will discuss how VideoMining, Giant Foods and several leading consumer brands are collaboratively employing automated in-store measurement technologies in real world shopper labs to:

• transform shopper marketing by testing and validating concepts prior to nationwide rollout.
• create a satisfying shopping experience that encourages repeat purchases and improves loyalty.
• improve store, category and brand performance by identifying untapped opportunities.