Winning in today’s competitive retail environment requires understanding and matching the needs of your shoppers—through engaging store design, product assortment, signage and promotions— to deliver rewarding shopping experiences. This is difficult to attain without a deeper and speedier understanding of who your shoppers are, what they buy, and how they buy. Fortunately, technologies that automatically analyze in-store behavior and characteristics of shoppers have opened new possibilities for creating real time testing environments and developing deeper shopper insights. This talk will discuss how “measured” test stores can be utilized to improve all the customer-facing elements of retail like:

• Product Assortment—to minimize clutter while satisfying the variety needs of consumers and increasing the basket size
• Marketing Displays—to bolster merchandising plans by drawing consumers’ attention to a product’s availability
• Digital Signage—to enhance the shopping experience by varying digital media content based on the target audience
• Promotions—to increase conversion by targeting promotions to the right consumer segments