VideoMining

Winning in today’s retail environment requires understanding and matching the needs of your shoppers. You need to know who shops your products and how they shop in each retail format and geography. These insights are hard to get by surveys and manual observations, especially at the speed demanded by today’s dynamic markets. Fortunately, technology breakthroughs have created automated research methodologies that uncover relevant shopper insights in real-time. Learn how automated behavior and segmentation tools can be harnessed to uncover unprecedented levels of segment-specific shopper insights. A variety of product categories and retail formats will be used to illustrate how the resulting in-store research methodology offers:

In-depth Segmentation—by mission, product category, retail format and demographics to uncover hidden opportunities
Rich Statistics—large sample of shoppers unbiased by human judgment to create objective measurements
Real-time Insights—rapid access to information through automation allowing testing and verification of concepts before large-scale implementation

About IIR: Shopper Insights in Action (SIA)

The most comprehensive event where champion retailers, esteemed brands & industry powerhouses unite to share their breakthrough research practices and actionable case studies for turning insights into winning strategies at retail. Shopper Insights in Action(SIA) will enable your organization to develop and apply differentiating insights across the business. Determine how to harmonize and integrate both internal and external data to support key analyses and decision-making; how to drive superior analytics across the whole enterprise; how to overcome the challenges of insufficient and inaccurate data; and how to become an insight-driven organization by embedding analytics into business processes. SIA is made possible through IIR.

Established in 1973, IIR is the world's largest Human Capital company with a global network of 45 businesses and 116 operating units. Every year, IIR works with hundreds of thousands of business executives providing them with knowledge and skills through training, conferences, seminars, e-Learning, blended solutions, exhibitions, consulting and mentoring. IIR owns the complete spectrum of an organization’s business knowledge and skills needs. IIR's conferences address the areas of finance, marketing, design, insurance, pharmaceutical, manufacturing, and information technology.