VideoMining Corporation, a USA-based company announced today the availability of its unique in-store measurement services for India's emerging retail and digital signage industry. The services will be offered through GMT India, a premier resource for complete retail solutions that connects shoppers, retailers and brands.
VideoMining provides technology-enabled shopper insights and audience measurement research for all retail stakeholders. Its services are based on a revolutionary software platform that converts video collected in-store into statistical data on shopper behavior and demographics. Some of the top retailers and consumer brands in the world currently use VideoMining's services.
"We are pleased to provide our services in India with our partner GMT," said Ted Faleski, President of VideoMining. "Our in-store measurement services can really help India's retail industry by providing an objective understanding of India's shoppers.
Hozefa Attari, Director, GMT India added, "VideoMining, in association with GMT, brings to the Indian retailers an insight into the psyche of the indian Shopper-something never attempted at this scale before."
"With the retail revolution in India becoming a reality there is an immediate need to reliably, quantitatively identify the drivers that influence shopper decisions. This understanding of shopper behaviour will propel retail in India to the next level", Hozefa added.
About GMT India
GMT produces and implements innovative in-store solutions - connecting shoppers, retailers and brands. Today's shopping environment requires an understanding of the fundamental approach to holism, where the whole is greater than the parts. It involves a deep understanding of the major elements comprising the overall shopping experience: The Shopper, The Retail Space, and The Brand. By using this holistic approach, international knowledge and local insight, GMT has become the premier resource for complete retail solutions that connect shoppers, retailers and brands. GMT's Strategic Business Unit Network provides its clients with all of the expertise needed to plan, design, create, manage and track every retail program under one roof, ensuring seamless transition, distinct cost advantage, accountability and transparency at all levels of execution. Web: www.gmt-india.com