VideoMining Corporation, a pioneer of technology-enabled in-store research, announced the release of AMPnet, a groundbreaking audience measurement system for digital media networks. AMPnet uses the proven and patented “video mining” platform to provide a scalable solution for measuring the effectiveness of digital media networks. The announcement was made today at the Digital Signage Expo in Chicago, where VideoMining is exhibiting and showcasing the product.

AMPnet provides the unprecedented ability to measure audience behavior at the point of contact with media. Metrics such as traffic, dwell times, actual eyes on screen, duration of viewing, and subsequent interaction with fixtures, shelves and products allow AMPnet to quantify the true reach and impact of a network. AMPnet also provides demographic segmentation of the audience according to age group, gender, and ethnicity.

“AMPnet responds to a strong need in today’s Digital Signage Industry for proving the value of new media,” said Dr. Rajeev Sharma, CEO of VideoMining. “Large advertisers continue to categorize digital signage networks as unmeasured media. Network owners want to prove that people actually watch their displays and that their networks provide a great value. With AMPnet, network owners will now be able to tap into the big advertising budgets earmarked for traditional measured media.”

In addition to measuring the reach of a network, AMPnet, facilitates a two-way flow of information necessary to gauge and improve the effectiveness of media. Continuous feedback about audience behavior and characteristics will help advertisers improve their content and develop targeted communication for the right demographic group at the right time.

“It’s like having permanent focus groups to address research questions like: what draws eyes to screens, what can hold them there, and what can motivate the viewer to act,” said Steven Keith Platt of the Platt Retail Institute. “With this type of information, content can be continually tested for engagement and effectiveness. The fact-based insights will enable experts to write a book on ’what works’ for digital signage.”