VideoMining

In today’s competitive retail environment, it is critical to keep track of the shopping dynamics of your category including how the different consumer segments shop your category. Traditional observational research, involving trained observers, requires substantial amount of time to collect and analyze data, making the insights less relevant as a basis for continuous category development and management. Fortunately, recent technology breakthroughs have created automated methods for analyzing the shopper behavior and demographics. This has provided an unprecedented opportunity for gathering high quality shopper insights in real-time, testing concepts and monitoring key performance indicators (KPI) for the category.

About IIR: The Category Management Conference

The Category Management Conference is the only event comprised of next generation presentations which help your company cut through the clutter: at the shelf, in your category, in the store, and most importantly, with shoppers. The event provides a variety of perspectives – retailers, manufacturers, suppliers – from a diverse group of industries and channels – CPG, food, electronics, grocery, mass, specialty – ensuring that your entire product and retail management team can attend together to gain practical insights. The Category Management Conference is made possible through IIR.

Established in 1973, IIR is the world's largest Human Capital company with a global network of 45 businesses and 116 operating units. Every year, IIR works with hundreds of thousands of business executives providing them with knowledge and skills through training, conferences, seminars, e-Learning, blended solutions, exhibitions, consulting and mentoring. IIR owns the complete spectrum of an organization’s business knowledge and skills needs. IIR's conferences address the areas of finance, marketing, design, insurance, pharmaceutical, manufacturing, and information technology.