VideoMining Corporation, the leading provider of real time in-store intelligence for retail, presented two comprehensive intelligence platforms for retailers today at NRF’s Big Show in New York City. These powerful platforms, which support strategic decision-making and day-to-day operations for retailers, were featured in live demonstrations.
Both platforms are built on VideoMining Corporation’s proprietary technologies which automatically recognize over 100 different human behaviors and characteristics from in-store video and convert them into actionable information in real time.
VideoMining TSP, Test Store Platform, is an innovative tool for understanding the relationship between retail strategy and in-store shopping behavior. It creates automatic measurement of key parameters across an entire store, allowing retailers to rapidly evaluate any change that impacts the in-store shopping experience. TSP is invaluable for refining and validating concepts and processes in a subset of stores prior to wide deployment.
“Our retail customers are extremely enthusiastic about the concept of Test Store Platform”, said Dr. Rajeev Sharma, Founder & CEO of VideoMining. “It allows them to quickly evaluate and improve customer-centered retail strategies – avoiding pitfalls and costly mistakes”. TSP provides retailers the power to see what works in Store Design, Marketing, Merchandising and Customer Service.
VideoMining OPS, Operations Platform, is a comprehensive set of management tools for optimizing retail execution at each customer-facing element of the store. OPS generates ongoing in-store intelligence to provide decision support at all levels of an enterprise. OPS improves retail productivity while maintaining the best possible in-store experience.
“In the end, the success of retail strategies boils down to solid execution at the store level”, said Jeff Hershey, VP of Business Development at VideoMining. “VideoMining OPS empowers retailers with the knowledge needed to make rapid, informed choices in almost all areas of retail execution”. OPS provides retailers the power to see it through by delivering ongoing in-store intelligence to support Sales Management, Customer Service, Workforce Management, Marketing and Loss Prevention.
