VideoMining Corporation, the leading provider of real-time in-store intelligence for retail, announced the release of a software platform to measure the audience for media in public spaces, including in-store digital media networks. The announcement was made today at the Digital Retailing Expo in Chicago, where VideoMining is exhibiting and giving a live demonstration of the product.

The Audience Measurement Platform, or AMP, is powered by VideoMining’s breakthrough patent-protected technology for automatically recognizing the demographics and viewing behaviors of people. By directly measuring the audience size, demographics, and viewing patterns, the content of digital media networks can be dynamically targeted to the audience. Further, the measurements provide a basis for setting advertising rates for those networks that distribute ad content.

“We responded to a very clear need today for audience measurement in the emerging digital signage industry,” said Dr. Rajeev Sharma, Founder & CEO of VideoMining. “Our product not only establishes true media consumption but also helps in improving the reach by enabling targeted content.”

“No two digital media networks are alike,” said Jeff Hershey, VP of Business Development at VideoMining. “AMP helps in uncovering specific audience characteristics so that all stakeholders can get the most value from any planned or existing network.”

VideoMining released the product after several years of R&D and testing to meet specific market needs. The Audience Measurement Platform complements VideoMining’s current retail offering, which provides real-time in-store intelligence for both strategy and execution.