In today’s competitive retail environment, successful retailers are increasingly choosing new metrics tools to supplement traditional ways of measuring store performance to gain the intelligence necessary to maximize profitability.

There are a number of ways retailers are leveraging this data to improve operations. When analyzed in combination with POS data, the ratio of browsers to buyers can be calculated, and when analyzed against staffing data, retailers can determine how effectively they are staffing stores for a given time, day or season. Improved store metrics can also be used to determine how effective advertising or promotional events are by measuring the increase in floor traffic they create.

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Captured on Video

VideoMining uses video from cameras placed in-store to extract key customer behaviors and translate these behaviors into business measurements that influence various functional areas. The VideoMining Platform suite allows senior executives to evaluate store performance at store, regional and national levels. At the store level, the products deliver insights that allow store management to make improvements to operations, service and marketing functions. Applications within the suite include queue management, customer activity, segmentation and traffic.