VideoMining is pleased to announce the availability of over 100 syndicated category reports from wave 1 of its landmark Grocery Shopper Insights program.
The reports provide unprecedented, actionable insights on how shoppers interact with each category by analyzing over 100,000 actual grocery shopping trips.
The reports are generated as part of an ongoing collaborative in-store research program that also offers custom research and testing options.
The program employs VideoMining’s breakthrough software for converting video into statistical data on shopper behavior and demographics.
Each report will be an invaluable asset for anyone involved with category development and shopper marketing. It will help them to:
Quantify shopper interactions at key decision points in the category,
Understand the decision drivers for the highest opportunity shopper segments in the category, and
Improve the category and brand performance by fine-tuning marketing and merchandising strategies.
